About Advantage Business Consulting

ADVANTAGE Business Consulting (ABC) is a financial and business consulting firm specialising in a broad array of services with particular focus on start-ups and emerging businesses.

We provide consulting services with invaluable support and handholding to avoid costly mistakes and save management time in dealing with financial planning, tax intricacies and cumbersome statutory compliance. ABC has the expertise and entrepreneurial spirit to help your venture become a success. The firm comprises of professionals who have extensive experience with backgrounds in finance, law, management and entrepreneurial endeavors.

The key to our client service is our ability to integrate our expertise in functional areas with our diverse experience and provide optimum solutions for our clients’ businesses. We can help set up your business and handle the key management functions of finance, legal, administration and HR. We can run entire businesses or manage specific functions in a company, typically a start-up or an early-stage firm. The idea is to allow the promoters to focus on their core technical expertise, while we will take up specialized roles to start, scale up, transition or simply manage the venture’s operations.

ABC is the one stop shop for all your requirements related to finance, legal, HR and general business management.

Our Team

Madhuri Bogawat

Madhuri Bogawat

Founder and Director

Madhuri Bogawat is at the helm of Advantage Business Consulting. With a Post-Graduate in Business Management from Symbiosis Institute of International Business, she has worked in with some of the largest National and International brands such as Zee Entertainment, Inox Leisure, Loop Mobile, Cimatron Technologies amongst others.

With a strong background in financial & business consulting, business strategy and marketing, Madhuri assists businesses identify their goals. She has also been instrumental in building powerful, integrated go-to-market strategy for various clients.

CA Snehal Vatharkar

CA Snehal Vatharkar

Senior Associate

Snehal has two and half years of experience in managing the corporate compliance and financial management.

She works as a part of the outsourced CFO services team at ABC. Before joining the ABC team, Snehal has worked with Joshi Apte & Co. as an Articled Assistant and completed few assignments with them.

Snehal is a Chartered Accountant and has a Masters of Commerce from University of Pune.

CS Deepti Maheshwari

CS Deepti Maheshwari

Company Secretary

Deepti Maheshwari is a Company Secretary with fourteen years of experience in managing legal and statutory compliance for businesses.

At ABC, Deepti engages with start-ups to manage their corporate compliance. Prior to her association with ABC, Deepti has worked with various listed and non-listed companies as a Company Secretary.

Deepti has a degree in Masters of Financial Administration from DAVV, Indore.

Amruta Deshpande

Amruta Deshpande


Amruta is a currently pursuing CA-Final, and has 2 years of experience in accounting and taxation of companies.

Amruta assists ABC’s clients in management of their financial transactions and compliance. Prior to joining the ABC team, Amruta has worked with S.U. Kataria & Co, Satara as an intern.

Amruta has a Bachelor of Commerce degree from Arts & Commerce College, Satara.

Support Team

ABC has a trained and highly motivated support team which ensures that we deliver consistent, high-quality and timely services to our clients.

Associates and tie-ups with experts

We have tie-ups with eminent domain experts for regulatory opinions. Our associates include leading names in the field of taxation, financial services and regulatory compliance.


Sujata has been working at CSIR-Tech as the Head of Finance since the last two years. Sujata is a stickler for detailed planning and meeting stringent compliance deadlines. She ensures that we get the appropriate, accurate financial metrics and data in time and have well balanced governance processes in our company. Despite being an outsourced role, she works as an embedded part of the team, understands long-term strategic vision of the company, and can guide the short-term execution in the Finance function to ensure we stay on track.

Amitabh Shrivastava

CEO , CSIR-Tech Pvt Ltd

I am impressed with Sujata’s detailed, yet pragmatic approach, which ensures that our business requirements are met while keeping in mind longer-term business plans. She is very articulate explaining complex finance and legal issues in a very lucid format to startup entrepreneurs trying to set up or grow their startup business. The best part is that you can rely on the professionalism and promptness of her team as much as you can rely on her! I look up to her not only as my financial and compliance advisor but also as a mentor. I highly recommend Sujata and her team to startup founders who need assistance in managing their business’ finance and compliances.

Nishant Kumar

Founder and Director, Embryyo Technologies Pvt Ltd

In her professional capacity as a Chartered Accountant, I have the highest regard for Sujata’s capabilities. She brings a strong blend of experience and technical knowledge in her field, and offers very strong advice. In fact, I would venture that Sujata is able to go beyond most average CAs in her ability to provide more than just financial/account/taxation advice. She has a superior ability in understanding various business models, and advising on overall business strategy rather than just within the financial domain.

Venkat Srinivasan

Founder & Managing Partner, Thinker’s Hat